For Banyan, I took on the challenge of developing their **first-ever digital presence**, including both a **website and mobile app**. With no prior digital format for their business, this project became a transformative journey that spanned over a year, involving **extensive research, design, and testing** to create a seamless and engaging experience.

🔵 **Website & Mobile App Development:**
- Designed a **custom digital platform** that truly reflected Banyan’s unique business needs and values.
- Implemented **user-friendly features** to enhance both customer interaction and internal operations.
- Ensured a **responsive design** that delivered a smooth experience across both desktop and mobile devices.

🔵 **Branding & Identity:**
As part of this project, I also created the **brand identity** from the ground up, ensuring every element—logo, color scheme, typography, and visual language—was thoughtfully crafted to reflect the essence of Banyan. The result was a **distinct, cohesive brand** that was seamlessly incorporated into the website and mobile app design.

🔵 **Thorough Testing & Optimization:**
We ran **thousands of tests** to fine-tune the platform, gathering feedback and refining user experience elements to ensure both functionality and visual appeal.

🔵 **Advertising & Marketing Materials:**
In addition to the website and app, I designed **extensive advertising** materials to support the launch, ensuring each ad, digital banner, and print collateral was aligned with the newly established brand identity. Every campaign was “Bayanized”—not just organized, but made to authentically capture the brand’s spirit.

This project was more than just a digital launch; it was the beginning of Banyan’s **digital evolution**, with a fully integrated **brand identity** and an engaging, functional platform that **amplified their presence in the digital space**.